A Publication for Emerging Creatives

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Services Day One
A Publication for Emerging Creatives

The Vision

This project was born from a desire to shift the spotlight onto the next generation of creatives. Designed as a biannual publication, the goal was to create a prestigious platform that gives power back to the students. For Volume 1, I connected with five talented artists from different disciplines to showcase their unique stories and work.

Visual Strategy

The core brand concept is “The Red Carpet.” In an industry where students often fight for attention, this book offers them a moment of undisputed focus. Each student’s section opens with a dramatic, full-spread title page. This is a deliberate sign of respect – a literal and figurative red carpet introduction.

The Interview Experience

To distinguish the visual work from the narrative, interviews are printed on a smaller, square-cut insert. This physical shift allows the reader to feel the transition from “gallery” to “conversation.” The text uses a dense four-column grid, preserving the raw, unfiltered nature of the dialogue.

More print and editorial work

.Monks • Autry /

Brand Book & Tone of Voice

Brand Book & Tone of Voice
Opening page: the Autry Action People wordmark and flag centred on white
Contents page: the six sections set as stacked red and blue bars rather than a numbered list
Brand Story divider: one outlined arrow cutting the page corner to corner
Born with an Attitude: the 1977 origin set in white stripes across a full red page
Reborn and Revived: the 2019 relaunch page built from an oversized flag
Mission page: action people make the world a better place to live, set against a full red arrow
Positioning page: when you think about Autry you think about action people, set in tight uppercase
Respect the logo: the entire misuse section handled in a single line of small text
Hand drawn flat plan sheet 01: introduction and contents thumbnails with the angle match grid
Hand drawn flat plan sheet 02: brand story spreads thumbnailed in pencil
Hand drawn flat plan sheet 03: values and image pages roughed out at thumbnail size
Hand drawn flat plan sheet 04: the logo section, noting how not to treat the logo is pretty obvious
Hand drawn flat plan sheet 05: typography and colour spreads planned in sequence
Hand drawn flat plan sheet 06: visual language and inspiration pages, an alternate layout alongside
Logo construction drawing: wordmark and flag on a grid with the monogram
Identity System divider: a red page split by the outlined arrow
Logo construction page: the lockup on its grid with clear space and the shared diagonal marked
The A monogram shown on its own at size, the arrowhead reading before the letter does
The arrow used as a full page graphic element in Autry Red
Colour page: Autry Red, American Blue and Off Black as stacked stripes rather than swatch chips
Selected fonts page: the two type families set out with full character sets
The Autry A: the brand
Action, Authentic, Ageless stacked to show the brand A substituted into real words
Headline rules page: uppercase for short titles, lowercase for long ones, tight spacing and kerning
Autry Filter page: the same photograph shown twice, once in red duotone and once in blue
Scanned torn paper edges, the raw texture the print stripes were built from
Press ad: two sneakers photographed across torn paper stripes in Autry Red and white
Red printed invitation: blind wordmark envelope, handwritten payoff and the Icons and Legends card
Printed invitation in navy: the same set shown with the wordmark running across the envelope flap
Digital invitation set: Icons and Legends in red on black with the lockup and venue details
Digital invitation set: the FW23 cards built on the outlined arrow with the Milan address and time
Business card page: the card shown front and back in navy and white
Packaging page: the shoe box carrying the arrow across its lid
Gardner Design • City of Dodge City /

Downtown Cultural Murals

Downtown Cultural Murals
Cattle drive mural: a drover rides through a herd of longhorns under a painted DODGE CITY wordmark
Front Street mural: a cowboy and a woman on the boardwalk, a stagecoach and locomotive beyond
Folklórico mural: dancers in wide skirts of orange, blue and rose turning across the full panel
Close view of the drover and lead longhorns, with the painted wordmark breaking behind them
Close view of the cowboy at the left edge of the Front Street panel, painted on weathered clapboard
Close view of a woman in a purple dress and plumed hat on the boardwalk by the Long Branch Saloon
The far end of Front Street, a stagecoach crossing toward a waiting locomotive under evening cloud
Marker sketches of Dodge City lettering variations beside a quick rider and herd thumbnail
Marker composition thumbnail for the cattle drive panel, wordmark arcing over the rider and herd
Pencil composition thumbnail for Front Street, faces at left and the street receding to one point
Pencil perspective study of the Front Street boardwalk, construction lines to the vanishing point
Pen composition thumbnail for the folklórico panel, dancers spaced across the full width
Loose pen gesture studies working out skirt movement and dancer poses
Presentation board of all four style directions side by side, each painting the same lone rider
Graphic style direction: the rider reduced to flat purple silhouettes against a burnt orange sky
Nocturne style direction: a rider in pale blue crossing a dark valley under a deep night sky
Painterly style direction: a rider drawing a knife, painted in warm broken brushwork on a pink sky
Photographic style direction: a rider on a ridge at dusk, rendered with almost no visible brushwork
Lettering test: a halftone, screen printed DODGE CITY treatment laid over the nocturne rider
Greyscale value study of the full cattle drive panel, wordmark and herd as flat steps of light
Greyscale value study detail, testing how the rider reads against the letterforms behind him
Untextured 3D blockout of the whole Front Street set: storefronts, boardwalks, rail line and church
The installed cattle drive mural with a person standing against it, longhorns at roughly life size
A crowd gathered in front of the finished mural at the public dedication