Problems, Solved.

Every beautiful outcome starts with a messy challenge. Please enjoy browsing through my last five years of creative strategy, brilliant colors, and awesome brands.

All case studies

14 projects, newest first

ReedPop /

Signage Workspace

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Two people at one monitor, reviewing the signage board with live comments and the budget panel open

An empty desk in silhouette against an orange wall, the monitor still showing the proofing screen

Advanced Scaffold /

Digital Brand Launch

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The one-pager

The PERI UP leg, rosette and ledger in the modelling viewport, edges visible

The Advanced Scaffold one-pager on an iPhone

RX Global • C2E2 /

Social Content System

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Guest announcement card: Elizabeth Olsen in black and white in the red frame, WandaVision credited

Group cast card: Kratos and Atreus artwork for the cast of God of War, Judge and Suljic credited

Comic artist card: Jenny Frison

Announcement card: a champion lifts a trophy, Cosplay Central Crown Championships applications open

Guest card: Tom Kenny on a yellow frame with SpongeBob and the Ice King drawn in at the corners

Show information card: will call hours for all four days, black chips on the red gradient

Group cast card for Pokémon: Ash and Serena split the frame, Natochenny and Paschall credited

Guest announcement card: Sarah Natochenny with Ash Ketchum leaping in beside her name

Panel highlights card: a live cooking demonstration on stage with comic creators at C2E2

Guest card: Elijah Wood in black and white, Lord of the Rings and Over the Garden Wall credited

Guest card: Sean Astin on the blue and green frame, The Goonies and Lord of the Rings credited

Show feature card: a wizard in a wide grey hat smoking a long pipe announces The Tavern

Comic artist card: Ryan Ottley

Group cast card: Emily Rose, Nolan North and Richard McGonagle beside their Uncharted characters

Panel highlights card: a dancer mid move at the C2E2 press wall, dancing panels included with entry

Guest card: John Rhys-Davies on the orange frame, Indiana Jones and Lord of the Rings credited

Announcement card: Sith cosplayers posed as a family portrait, meetup applications close February 4

Guest card: Haven Burton Paschall laughing on the teal frame with Serena kicking in beside her name

Guest card: Christopher Judge with Kratos standing at the corner, God of War and Stargate credited

Story title card: DAY ONE in white slab type on the red C2E2 gradient

Artist story: Tula Lotay

Guest story: Tyler Hoechlin photographed in a stairwell, Superman and Lois and Teen Wolf credited

Story title card: DAY TWO on the blue and green C2E2 gradient

Artist story: Javíer Rodriguez

Info story: a stormtrooper cosplayer under the C2E2 hotel block announcement with a Book Now button

Story title card: DAY THREE on the orange C2E2 gradient

Artist story: Hiroshi Kanatani

Artist story: Terry Moore

RX Global • New York Comic Con /

Livestream Graphics

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NYCC Livestream Studio View

NYCC Livestream Ended

RX Global • New York Comic Con /

3D Campus Maps

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Signage View 1

Signage View 2

NYCC Map Level 1

NYCC Map Level 2

NYCC Map Level 3

NYCC Map Level 4

NYCC Map Level 5

Texture Details

Brain Sinew /

Experiential Portfolio Motion

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RX Global • Emerald City Comic Con /

3D Show Maps

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ECCC Maps S0

ECCC Maps S1

ECCC Maps S2

ECCC Maps S3

ECCC Maps S4

ECCC Maps S5

Application

Signage View

Signage Closeup

Pine Staircase

Pine Staircase Reference

Entrance

Entrance Reference

Gardner Design • Emprise Bank /

Anniversary Event Identity

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Reunion Theme Graphic

Anniversary Event Graphic 2

Anniversary Event Graphic 3

Anniversary Event Graphic 4

Emprise Bank Email Design Layout

Event Collateral 5

Event Collateral 6

Event Collateral 7

Event Collateral 8

Reunion Identity Application 9

Reunion Identity Application 10

Event Vibe 11

Event Vibe 12

Event Vibe 13

Event Merchandise 14

Event Merchandise 15

Event Collateral Wrap 16

Event Collateral Wrap 17

Gardner Design • City of Dodge City /

Downtown Cultural Murals

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Downtown Cultural Murals

Front Street mural: a cowboy and a woman on the boardwalk, a stagecoach and locomotive beyond

Folklórico mural: dancers in wide skirts of orange, blue and rose turning across the full panel

Close view of the cowboy at the left edge of the Front Street panel, painted on weathered clapboard

Close view of a woman in a purple dress and plumed hat on the boardwalk by the Long Branch Saloon

The far end of Front Street, a stagecoach crossing toward a waiting locomotive under evening cloud

Marker sketches of Dodge City lettering variations beside a quick rider and herd thumbnail

Pencil composition thumbnail for Front Street, faces at left and the street receding to one point

Pencil perspective study of the Front Street boardwalk, construction lines to the vanishing point

Pen composition thumbnail for the folklórico panel, dancers spaced across the full width

Loose pen gesture studies working out skirt movement and dancer poses

Presentation board of all four style directions side by side, each painting the same lone rider

Graphic style direction: the rider reduced to flat purple silhouettes against a burnt orange sky

Nocturne style direction: a rider in pale blue crossing a dark valley under a deep night sky

Painterly style direction: a rider drawing a knife, painted in warm broken brushwork on a pink sky

Photographic style direction: a rider on a ridge at dusk, rendered with almost no visible brushwork

Lettering test: a halftone, screen printed DODGE CITY treatment laid over the nocturne rider

Greyscale value study detail, testing how the rider reads against the letterforms behind him

Untextured 3D blockout of the whole Front Street set: storefronts, boardwalks, rail line and church

The installed cattle drive mural with a person standing against it, longhorns at roughly life size

A crowd gathered in front of the finished mural at the public dedication

Gardner Design • ICW Group /

Holiday Microsite

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Holiday Microsite

.Monks • Autry /

Brand Book & Tone of Voice

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Contents page: the six sections set as stacked red and blue bars rather than a numbered list

Born with an Attitude: the 1977 origin set in white stripes across a full red page

Reborn and Revived: the 2019 relaunch page built from an oversized flag

Mission page: action people make the world a better place to live, set against a full red arrow

Positioning page: when you think about Autry you think about action people, set in tight uppercase

Hand drawn flat plan sheet 01: introduction and contents thumbnails with the angle match grid

Hand drawn flat plan sheet 03: values and image pages roughed out at thumbnail size

Hand drawn flat plan sheet 05: typography and colour spreads planned in sequence

Hand drawn flat plan sheet 06: visual language and inspiration pages, an alternate layout alongside

Identity System divider: a red page split by the outlined arrow

The A monogram shown on its own at size, the arrowhead reading before the letter does

The arrow used as a full page graphic element in Autry Red

Colour page: Autry Red, American Blue and Off Black as stacked stripes rather than swatch chips

Selected fonts page: the two type families set out with full character sets

Headline rules page: uppercase for short titles, lowercase for long ones, tight spacing and kerning

Autry Filter page: the same photograph shown twice, once in red duotone and once in blue

Scanned torn paper edges, the raw texture the print stripes were built from

Press ad: two sneakers photographed across torn paper stripes in Autry Red and white

Digital invitation set: Icons and Legends in red on black with the lockup and venue details

Digital invitation set: the FW23 cards built on the outlined arrow with the Milan address and time

Business card page: the card shown front and back in navy and white

Packaging page: the shoe box carrying the arrow across its lid

.Monks • Zegna /

Oasi Born in Zegna

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Personal /

A Publication for Emerging Creatives

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A Publication for Emerging Creatives

Styoudent Hero 2

Styoudent Full Spread 1

Styoudent Hero 3

Styoudent Closeup 1

Styoudent Closeup 2

Styoudent Closeup 3

Styoudent Closeup 4

Styoudent Closeup 5

Styoudent Page 1

Styoudent Page 2

Styoudent Page 3

Styoudent Full Spread 2

Personal /

A Live Music Visual Production

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Song 1 - Shot 2

Song 1 - Shot 3

Song 3 - Shot 2

Song 3 - Shot 3

Song 3 - Shot 4

Song 4 - Shot 2

Song 4 - Shot 3

Song 5 - Shot 1

Puntine CD Design

Puntine Poster 1

Puntine Poster 2

Puntine Ticket Design 1

Puntine Ticket Design 2