C2E2 Social System

Client RX Global • C2E2
Expertise Social Media, Design Systems, Motion

The Announcement Machine

C2E2 is the Chicago Comic and Entertainment Expo, and in the months before the show its feed is the show. Guest announcements, cast reunions, artist alley headliners, panel highlights, applications, will call hours. Every one of those needs its own card, and every card has to read as C2E2 before the thumb decides whether to stop. The system is one frame that holds them all: the red gradient ground, the torn collage corners, the location and date chip, and the credit bar along the bottom naming the fandoms. A celebrity portrait, a game render, an anime still and an hours listing all arrive wearing the same jacket.

The Feed

One brand, every announcement
Guest announcement card: Elizabeth Olsen in black and white inside the red C2E2 frame, WandaVision and The Avengers named in the credit bar
Group cast announcement card: Kratos and Atreus artwork for the cast of God of War, Christopher Judge and Sunny Suljic in the credit bar
Comic artist card: Jenny Frison's Poison Ivy cover art filling the frame, with her portrait inset above her name
Announcement card: a champion lifts a trophy overhead, applications open for the Cosplay Central Crown Championships
Guest announcement card: Tom Kenny on a yellow frame with SpongeBob and the Ice King drawn in at the corners
Show information card: will call hours for all four days set in the black chip style on the red gradient
Group cast announcement card: Ash and Serena split the frame for the cast of Pokémon, Sarah Natochenny and Haven Burton Paschall credited
Guest announcement card: Sarah Natochenny with Ash Ketchum leaping in beside her name
Panel highlights card: a live cooking demonstration on stage, cooking panels at C2E2 with comic creators Jarrett Melendez and Kim Joy
Guest announcement card: Elijah Wood in black and white, Lord of the Rings and Over the Garden Wall in the credit bar
Guest announcement card: Sean Astin on the blue and green frame, The Goonies, Lord of the Rings and Stranger Things credited
Show feature card: a wizard in a wide grey hat smoking a long pipe announces The Tavern
Comic artist card: Ryan Ottley's Invincible art flying at the viewer, Invincible, The Hulk and Spider-Man credited
Group cast announcement card: Emily Rose, Nolan North and Richard McGonagle beside their Uncharted characters
Panel highlights card: a dancer mid move in front of the C2E2 press wall, dancing panels included with your ticket
Guest announcement card: John Rhys-Davies smiling on the orange frame, Indiana Jones, Lord of the Rings and Sliders credited
Announcement card: Sith cosplayers posed as a family portrait for meetup applications, apply by February 4
Guest announcement card: Haven Burton Paschall laughing on the teal frame with Serena kicking in beside her name
Guest announcement card: Christopher Judge with Kratos standing in at the corner, God of War and Stargate credited
Story title card: DAY ONE in white slab type on the red C2E2 gradient
Artist story: Tula Lotay's painted aviator in goggles fills the frame, her portrait and credits below with a Buy C2E2 Tickets button
Guest story: Tyler Hoechlin photographed in a stairwell, Superman and Lois, Final Fantasy VII Rebirth and Teen Wolf in the credit bar
Story title card: DAY TWO on the blue and green C2E2 gradient
Artist story: Javíer Rodriguez's Martian Manhunter cover art with his portrait and credits along the bottom
Info story: a stormtrooper cosplayer under the official C2E2 hotel block announcement with a Book Now button
Story title card: DAY THREE on the orange C2E2 gradient
Artist story: Hiroshi Kanatani's black and white Godzilla artwork roaring across the frame
Artist story: Terry Moore's Motor Girl cover, a gorilla looming behind the heroine, with his portrait and credits below

The Templates

Guest, cast, artist, info

The Redesign

2025 to 2026, same guest

Same Guest, One Year Apart

The 2025 cards were flat colour fields with clean type. Perfectly readable, and interchangeable with any other show's announcement the moment you cover the logo. The 2026 system trades the quiet for a frame with a pulse: the gradient ground, the collage grit in the corners, the chip, the credit bar. Sean Astin came back to the show, which makes him the honest comparison. Drag the slider and the same face crosses one year of brand.

The 2026 guest card for Sean Astin
The 2025 guest card for Sean Astin