About_

That's the job, whatever medium it shows up in. A convention center a hundred thousand people get lost in. A brand that hasn't decided what it is yet. A process held together by twelve manual steps and somebody's memory. The output might be a 3D map, an identity, a website, or a tool that didn't exist before. Underneath it's the same work every time: find what's tangled, make it obvious.

Clear isn't the same as plain, though. Most functional design is gray and joyless because somebody decided useful things aren't allowed to be beautiful. I don't think that's true, and most of my work is an argument against it.