Anniversary Event Identity

Client Gardner Design • Emprise Bank
Services Go To Market
Emprise Bank Reunion Logo
Reunion Theme Graphic
Anniversary Event Graphic 2
Anniversary Event Graphic 3
Anniversary Event Graphic 4
Emprise Bank Email Design Layout
Event Collateral 5
Event Collateral 6
Event Collateral 7
Event Collateral 8
Reunion Identity Application 9
Reunion Identity Application 10
Event Vibe 11
Event Vibe 12
Event Vibe 13
Event Merchandise 14
Event Merchandise 15
Event Collateral Wrap 16
Event Collateral Wrap 17

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Holiday Microsite

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Holiday Microsite
Gardner Design • City of Dodge City /

Downtown Cultural Murals

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Downtown Cultural Murals
Cattle drive mural: a drover rides through a herd of longhorns under a painted DODGE CITY wordmark
Front Street mural: a cowboy and a woman on the boardwalk, a stagecoach and locomotive beyond
Folklórico mural: dancers in wide skirts of orange, blue and rose turning across the full panel
Close view of the drover and lead longhorns, with the painted wordmark breaking behind them
Close view of the cowboy at the left edge of the Front Street panel, painted on weathered clapboard
Close view of a woman in a purple dress and plumed hat on the boardwalk by the Long Branch Saloon
The far end of Front Street, a stagecoach crossing toward a waiting locomotive under evening cloud
Marker sketches of Dodge City lettering variations beside a quick rider and herd thumbnail
Marker composition thumbnail for the cattle drive panel, wordmark arcing over the rider and herd
Pencil composition thumbnail for Front Street, faces at left and the street receding to one point
Pencil perspective study of the Front Street boardwalk, construction lines to the vanishing point
Pen composition thumbnail for the folklórico panel, dancers spaced across the full width
Loose pen gesture studies working out skirt movement and dancer poses
Presentation board of all four style directions side by side, each painting the same lone rider
Graphic style direction: the rider reduced to flat purple silhouettes against a burnt orange sky
Nocturne style direction: a rider in pale blue crossing a dark valley under a deep night sky
Painterly style direction: a rider drawing a knife, painted in warm broken brushwork on a pink sky
Photographic style direction: a rider on a ridge at dusk, rendered with almost no visible brushwork
Lettering test: a halftone, screen printed DODGE CITY treatment laid over the nocturne rider
Greyscale value study of the full cattle drive panel, wordmark and herd as flat steps of light
Greyscale value study detail, testing how the rider reads against the letterforms behind him
Untextured 3D blockout of the whole Front Street set: storefronts, boardwalks, rail line and church
The installed cattle drive mural with a person standing against it, longhorns at roughly life size
A crowd gathered in front of the finished mural at the public dedication