The NYCC livestream brief
In my capacity as Creative Design Manager at ReedPop, I worked on creating an in-house solution for the New York Comic Con (NYCC) livestream graphics package for 2025 and beyond.
Previously, we had relied on an external team for the creation of the livestream graphics, but I felt that the quality of the end product could be improved. Although the broadcast was outside my scope of work, I volunteered to take on the project, aiming to bring the event’s atmosphere to fans watching from home.
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The broadcast graphics problem
The livestream was an opportunity to give people a reason to experience NYCC in person. The existing package did not effectively use event imagery and left room to show more of what made the convention worth attending. With 600,000 cumulative viewers per year, we wanted to transform the livestream into a visual experience of its own.
The presentation also needed to reflect the scale of the event and the caliber of its sponsors. The quality of the livestream package needed to be in line with the prestige of companies like McDonald’s and Disney’s Lorcana. Even between panels, the stream breaks should feel like a place where those brands belong.
The in-house package solution
I rebuilt the package around photography from NYCC. Coming-up-next screens showed the people and experiences waiting for fans at the event, while animated sponsor placements made better use of the breaks in the livestream.
I worked closely with the production team who was running the livestream to prepare the graphics for their setup. The package needed to work as reliably as possible during their broadcast while also being visually impressive.
I also built an automated export pipeline for future editions which batch produces next year’s livestream assets, turning the once costly redesign into a system we could reliably replicate.
"The key was a centered frame transition that timed perfectly with our section titles, creating a rhythmic flow for the entire broadcast."Art Direction Notes
Interactive Sponsor Integration
A major part of the production involved supporting the Monopoly x McDonald's Trivia campaign. We designed custom interactive segments that felt native to the livestream while providing high-impact visibility for the sponsors. From real-time Trivia cards to call-to-action overlays, the goal was to keep the audience engaged without breaking the flow of the show.
