A Digital Stage for the Con
Bringing the energy of New York Comic Con to fans at home requires a cohesive visual identity. In 2025, we focused on elevating the livestream experience, ensuring that 600,000 viewers felt the same "show-floor" excitement through their screens. By leaning heavily into high-energy photography and live imagery, we transformed standard lower-thirds and transitions into immersive extensions of the event itself.
"The key was a centered frame transition that timed perfectly with our section titles, creating a rhythmic flow for the entire broadcast."Art Direction Notes
Interactive Sponsor Integration
A major part of the production involved supporting the Monopoly x McDonald's Trivia campaign. We designed custom interactive segments that felt native to the livestream while providing high-impact visibility for the sponsors. From real-time Trivia cards to call-to-action overlays, the goal was to keep the audience engaged without breaking the flow of the show.
