The Autry Brief
Autry is an American sneaker brand, born in Texas in 1977 and revived in 2019. The job was the brand book and the tone of voice guide that the advertising would run on. Directions had already been put in front of the client and none of them had come back as yes. The note was not about craft. It was that the client did not see themselves in the pages, which is the hardest kind of feedback to act on and the only kind worth acting on.
The Book
54 pages, six sections
The Flat Plan
Pencil before pixels
The Identity
The A is an arrow
The Voice
Type, color, and the Autry A
Applied
Icons & Legends, Milano
